"Never My Love" is a pop standard written by American siblings Don and Dick Addrisi, and best known from a hit 1967 recording by the Association.

Recorded by dozens of notable artists in the decades since, in 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced it was the second most-played song on radio and television of the 20th century in the U.S.[5] The first recording of "Never My Love" to achieve success was by the Association, an American sunshine pop band from California.

[10] AllMusic's Stewart Mason wrote of the "laid-back and dreamy" single with a "sleek and sophisticated" tune that "the dual lead vocals, by Terry Kirkman and Larry Ramos, are supported by wordless harmonies as effortlessly airy as whipped cream."

Mason credited Ray Pohlman's "clever arrangement (with adding) space to the sound through juxtaposing disparate elements like the five-note bass riff that introduces the verses and the electric piano lick that ornaments the chorus, rather than jamming them on top of each other."

Mason observed that it sounded "like Pohlman had been paying particular attention to Burt Bacharach's work with Dionne Warwick, a resemblance the 5th Dimension later amplified on their cover of the song.

Allmusic's Matthew Greenwald wrote of the 5th Dimension's single, "This version, a vocal solo from Marilyn McCoo, is a great vehicle for her powerful pop voice... A song that has one of the most direct, straightforward loving messages, it remains one of the most-played and performed songs of the pop era, and for good reason.

[5] In August 2006, music critic David Raposa placed the song at number 152 on Pitchfork's list of the 200 greatest songs of the 1960s, writing "While the Association's happy-together harmonies might make them seem like just another chirpy pop group aching to be hoisted upon Charles Manson's petard, there's a wispy melancholy to "Never My Love" that lifts it above the rabble.

This reassuring affirmation of amour is a California dream that knows the alarm could go off at any time, which, in a world of silly love songs, makes all the difference.