In 2004, Martha Stewart Living Omnimedia acquired the magazine and other publishing assets from Thorne Communications.

A $2.5 million offer to buy the title from private equity firm OpenGate Capital fell through and no other buyers appeared.

It described itself around the late 1990s as concerned with "achievement, commitment, health, creative living, and holistic nutrition".

In 2004, it was bought by Martha Stewart's Omnimedia, which as of 2009[update] publishes Body+Soul (presented on its cover as "whole living | body + soul") eight times per year.

In 2000, Robert Scheer created the website New Age Journal, which states that "We are not affiliated with any magazines printed on paper."