New Alcazar Hotel

King performed live at WROX and were interviewed by Early Wright, the first black DJ in Mississippi.

[7] Prior to the passage of the Civil Rights Act of 1964, the hotel and its coffee shop only served white people.

After the Act was passed, the Clarksdale King Anderson Company, which owned the hotel, instructed employees to continue to "refuse service to Negroes".

The next day, the owners closed the hotel and coffee shop to avoid serving black customers.

In December 1965, the court ruled against the discriminatory practices, barring the hotel from operating in cahoots with the club.