The 300-seat New Beverly Cinema was designed by the architects John P. Edwards and Warren Frazier Overpeck and opened in 1929, apparently as a candy store.

As a theater, it has hosted variety performers such as Dean Martin, Jerry Lewis, Jackie Gleason, Phil Silvers, and others.

On May 5, 1978, the New Beverly Cinema debuted a new programming format with a double feature of A Streetcar Named Desire and Last Tango in Paris.

"[3] Since that time, the theater has run a continuous series of double features, comprising modern and classic films in a wide variety of genres.

[4] In March 2007, the filmmaker Quentin Tarantino curated a month of double and triple bills from his personal collection to promote the release of his film Grindhouse.

The cinema would continue to show double features, now exclusively in 35mm (or 16mm, depending on print availability), with some films coming from Tarantino's private collection.

In October, Tarantino's new programming began with a double feature of Paul Mazursky films: Bob & Carol & Ted & Alice (1969) and Blume in Love (1973).

[10] The theater's standard programming was suspended for extended runs of Tarantino's films Django Unchained (2012), The Hateful Eight (2016),[citation needed] and Once Upon a Time in Hollywood (2019).