As directors they added the new division under the name New Brunswick Broadcasting at the same time as they changed the radio station call letters from CFBO to CHSJ.
Irving purchased Saint John Publishing with its two major newspaper dailies from its principal shareholder, Howard P. Robinson.
This media package sale included the radio station CHSJ controlled by New Brunswick Broadcasting.
It was owned by New Brunswick Broadcasting and for many years its operations shared management, technical staff and some on-air people with CHSJ radio.
It serviced the Halifax region and some of its programming was rebroadcast to CHSJ-TV stations in Moncton, Fredericton and Saint John.