Among the list of NBU Honorary Doctors and Honorary Professors are Richard Rorty, Thomas Sebeok, Wolfgang Iser, Terry Eagleton, Julia Kristeva, Jean-Pierre Vernant, Ralf Dahrendorf, Steve Forbes, Geert Hofstede, Ennio Morricone, Milcho Leviev, Raina Kabaivanska, Alexander Fol, Vera Mutafchieva, and Georgy Fotev.

The mission of New Bulgarian University is to:[2] - be an autonomous academic institution that supports students in their entrepreneurial and personal development.

- provide interdisciplinary general and specialised education, based on theoretical research and practical knowledge.

The university has more than 100 halls, computer labs, language and simultaneous interpreting labs, a Mock Courtroom, an Arts Center with practice rooms and studios for students of music, fine arts, design and architecture with a total capacity of 2,500 seats.

[9] Research topics include: memory, thinking, language, learning, perception, context, applications to robotics, AI, and cognitive systems, cognitive economics, human factors and usability, education and learning methods.