In the interrogation room, Alice (Naian Gonzalez Norvind) explains to Bullock (Donal Logue) that Tetch (Benedict Samuel) held her captive and after escaping, she fled to Gotham, where Hugo Strange locked her up.
Tetch is revealed to be operating on an abandoned amusement park, planning on using it to bring Alice and then kills the owner as it's a "private affair".
The election day arrives in Gotham and despite Cobblepot's (Robin Lord Taylor) delight, Butch (Drew Powell) and Nygma (Cory Michael Smith) conflict about their involvement.
Bruce (David Mazouz) and Alfred (Sean Pertwee) find that the car was towed in the Narrows, deducing that Five is with Selina (Camren Bicondova).
During one of Cobblepot's press conferences, Nygma notices Butch giving an envelope with money to a campaign official.
Gordon talks with Alice, who states that the resembling of the ticking will trigger him and that she has been under control of him for years where he put thoughts on her head.
Bullock frees Gordon and takes him to the amusement park, where Tetch has been injecting Alice to sustain her blood to infect a fountain to create more monsters.
While waiting the election results, a furious Butch holds Nygma at gunpoint, discovering that he took away the officials' money and the campaign is now ended.
In September 2016, it was announced that the fourth episode of the season will be titled "New Day Rising" and was to be written by co-executive producer Robert Hull and directed by Eagle Egilsson.
In September 2016, it was announced that the guest cast for the episode would include Naian Gonzalez Norvind as Alice Tetch, and Leslie Hendrix as Kathryn.
It was all somewhat disposable save for the focus on Jim Gordon's underlying self-loathing and how it caused Hatter's suicide trigger to stick with him.
"[10] Nick Hogan of TV Overmind gave the series a star rating of 4.0 out of 5, writing "That said, the rest of the episode was well-balanced and structured.
I always enjoy watching Bruce with Selina, too, if for no other reason than David Mazouz and Camren Bicondova are two of the best young actors on television today.
"[8] Vinnie Mancuso of New York Observer wrote, "Listen, I'm not here to heavily analyze the fact Gotham – a Batman prequel that once devoted an entire episode to balloon-themed murder – is pulling off a surprisingly deep (and oddly tender) look at modern day America, and a person running for office not because he wants to serve but because he's an applause-fueled carnival barker that feels 'wanted' for the first time, but... well here we are.
"[12] MaryAnn Sleasman of TV.com wrote, "'New Day Rising' also gave us a truce on the Jim/Lee/Mario love triangle front and a surprisingly sweet resolution to the Bruce/Fake Bruce/Selina drama.
"[13] Kayti Burt of Den of Geek gave the episode a 3 star rating out of 5 and wrote, "'New Day Rising' brought a tragic conclusion to the current Mad Hatter/Alice arc, let us get to know Doppel-Bruce just a little bit more, and elected a new mayor of Gotham.