In this piece, Bright suggested that cultural elements of the Works Progress Administration (WPA), part of US President Franklin D. Roosevelt's post-Great Depression New Deal, be adapted for the UK today.
He also cited some of WPA's beneficiaries: Jackson Pollock, Mark Rothko and Willem de Kooning and writers such as Saul Bellow, John Cheever and Ralph Ellison.
The EAS famously helped figures including Creation Records founder Alan McGee, Superdry's creator Julian Dunkerton and artists Tracey Emin and Jane and Louise Wilson.
New Deal of the Mind has successfully lobbied for the return of the Enterprise Allowance Scheme, and borrows and adapts from both the EAS and WPA to push for government policy that encourages self-employment and freelance opportunities – the lifeblood of the creative industries.
Additionally, NDotM is lobbying policy makers and arts institutions nationally and locally to raise awareness of the significant role creativity can play in economic recovery.
FJF placements seek to tackle the issues of youth unemployment in the arts head-on, and, as a corollary help with the cultural and racial diversity that can only enrichen this country's heritage.