New Gallery (London)

Edward Burne-Jones, then at the height of his popularity, supported the new venture, serving on its Consulting Committee and lending three large oils for the opening, thus ensuring its financial success.

Lawrence Alma-Tadema and William Holman Hunt also joined the Consulting Committee,[5] and George Frederic Watts and Lord Leighton transferred their loyalty to the New Gallery.

[4] The private view was a great social success, with former Prime Minister William Ewart Gladstone among the early arrivals.

[6] No attempt had been made to show contemporary decorative arts in London since the Grosvenor Gallery's Winter Exhibition of 1881, which included cartoons for mosaic, tapestry, and glass, and the Society's annual (later triennial) exhibitions at the New Gallery were important events in the Arts and Crafts Movement at the end of the 19th century.

[5] In 1893 the New Gallery exposed for the first time four panels by Masaccio, later attributed to the Pisa Polyptych (now in Staatliche Museen, Berlin).

After World War II the cinema struggled, partly because it was slightly off-West End, and the then owners, Gaumont British Theatres.