Located along the LaHave River and New Germany Lake it is a main service centre connecting Bridgewater and Middleton via highway Trunk 10.
[2] The European settlers sought to create farms around the area's arable soil, which resulted in several Mi'kmaq families being displaced from their land.
The first major industrial project was in 1811 when area founder John Feindel built a small sawmill at Morgan's Falls.
During World War Two the village showed its hatred of the Nazi regime by burning an effigy of Hitler on Tower Hill.
Until 1981, New Germany was also accessible by the Halifax and Southwestern Railway though the now-abandoned railroad tracks are popular with all-terrain vehicle enthusiasts.
Local employment hinges on natural resources such as farming, blueberries, maple syrup, forestry and Christmas trees which are shipped over North America.
[citation needed] During the COVID-19 pandemic in Canada, sales of houses and land in New Germany rose with people looking for homes along lakes and rivers.
In 2021 a new bridge is being built across the Lahave river so the South Shore Annapolis Valley Trail can connect to the former Caledonia rail line expanding recreational activities for walkers, cyclists, and ATV users.