NewMediaRockstars (NMR) was an American online magazine which was launched in December 2011 and primarily covered YouTube performers, entrepreneurs, and artists with videos and interviews.

[1] In 2013, NewMediaRockstars closed due to lack of funding,[2] but was subsequently acquired by Danny Zappin (former CEO of Maker Studios) with the aim of building an online entertainment weekly.

At that time, its stated aim was to cover new media primarily on YouTube.

[2][6] Two months later, in October 2013, Luo sold the online magazine to Danny Zappin.

[4] When Zappin acquired NewMediaRockstars in 2013, his stated aim was to make the magazine the leader in covering new media: "The plan is to broaden NMR's business model so that it can be to new media and online video what Entertainment Weekly was to the film, TV, and book business when EW launched in the early 1990s.