New Routes is an album by Scottish singer Lulu recorded between 10 September and 2 October 1969 at Muscle Shoals Sound Studio, one of that facility's earliest recordings, for a 16 January 1970 release.

[2] New Routes, the début album release by Lulu on Atco Records, was produced by the label's top Atlantic Records production team: Tom Dowd, Arif Mardin and Jerry Wexler.

Wexler had been interested in Lulu ever since 1964, when his business associate Bert Berns had recorded her on "Here Comes the Night".

Her 1969 signing to Atlantic's Atco label was facilitated by Lulu's becoming engaged to Maurice Gibb of Atco's top musical artists, the Bee Gees.

New Routes was preceded by the October 1969 release of the track "Oh Me Oh My (I'm a Fool for You Baby)", which gradually reached 22 on the Billboard Hot 100 in February 1970.