[2] It was historically the home of many of Hobart's wealthiest citizens, and New Town features a large number of grand residences, churches, and public buildings.

It is surrounded by the suburbs of North Hobart, Mount Stuart, Lenah Valley and Moonah, with the Queen's Domain just to the south-east.

The building was designed by the Tasmanian government civil engineer and architect, John Lee Archer.

[4] The store remained a vibrant cultural institution long after the arrival of online streaming services in the 2010s.

New Town is well known for its leafy streets flanked by Colonial, Georgian, Federation, Italianate and Art Deco residences, with many large homes and mansions scattered throughout the suburb.