[11][6] Farrar describes himself as "very pro economic liberalism", and has stated that the Taxpayers' Union is not "anti-left or right", and "I suspect we will somewhat annoy whoever is in government at the time".

Campaigns are intended to generate media interest and greater public involvement and support for fiscally conservative causes.

[14] In June 2014 the group partnered with Fairfax Media to produce local government league tables, labelled "The Ratepayers' Report".

[18][19][20] In the year to 30 June 2017, the Taxpayers' Union was responsible for 5.4% of all the official information requests received by Auckland Council.

[6] In 2024 a Taxpayers' Union representative travelled to Panama to oppose the 10th conference of parties to the WHO Framework Convention on Tobacco Control.

[24][25][26] According to Jordan Williams, the Atlas Network has accounted for up to one or two percent of its budget including awards and travel scholarships.

[27] In October 2018, The New Zealand Herald revealed the results of an investigation into the Taxpayers' Union, showing that staff members acting on behalf of the organisation (and in an organised campaign) assumed false identities to lodge Official Information Act requests with the New Zealand Government's science research agency.

[28] The Union claimed the reason for the use of the email accounts was to successfully obtain information from the science agency, which they said "de-prioritised" requests from them, and defended its actions as justified and in the public interest.

The Union has regularly opposed tobacco control measures and launched a campaign called "Clear The Air" to promote the use of e-cigarettes.