[2] New adult fiction tends to focus on issues such as leaving home, developing sexuality, and negotiating education and career choices.
[3] The genre has gained popularity rapidly over the last few years, particularly through books by self-published bestselling authors such as Jennifer L. Armentrout, Cora Carmack, Colleen Hoover, Anna Todd, and Jamie McGuire.
[7] In contrast, others claimed the term was necessary; a publicist for HarperCollins described it as "a convenient label because it allows parents and bookstores and interested readers to know what is inside".
[8] Examples of books in the new adult genre include Sarah J. Maas's A Court of Thorns and Roses and Throne of Glass, Jennifer L. Armentrout's Wait for You and Blood and Ash series, Jamie McGuire's Beautiful Disaster,[9] Colleen Hoover's Slammed,[10] Cora Carmack's Losing It,[11] Kendall Ryan's The Impact of You[12] and Casey McQuiston's Red, White & Royal Blue.
Commonly, these themes and issues have been seen taking place post-high school in popular new adult fiction titles, but there are exceptions.
[17] In 2012, new adult fiction saw a rise in the romance subgenre of contemporary when self-published titles such as Slammed by Colleen Hoover, Easy by Tamarra Webber, and Beautiful Disaster by Jamie McGuire were acquired by major publishing houses.
Some believe this jump in response to the category came from the release of the popular erotic novel Fifty Shades of Grey,[19] which featured a heroine in college.