The style is often characterized by the use of heavy outlines, vivid colors, and exaggerated depictions of the subject.
One account posits that California tattoo artists began experimenting with multiple design styles as early as the 1970s and included subject matter such as famous film actors, Disney characters, and even the USS Enterprise from Star Trek.
[1] It is argued that during this time, new cultural designs came from the demands of customers, and less so from the inspiration of tattoo artists.
[6][7] New school tattoos are not realistic in that they exaggerate details in the subject; they are sometimes compared to styles seen in cartooning,[8] graffiti art,[9] and themes seen in hip hop culture such as jagged edges and bubble letters.
[13] New school is also considered to represent a transition in artists' attitudes towards sharing information on their work and techniques.