The group was formed in September 2008 as the Newcastle United Supporters Club (NUSC), following on from minor fan demonstrations against the NUFC board and club owner Mike Ashley after the shock resignation of manager Kevin Keegan, culminating in a long and emotional statement from Ashley on 14 September announcing he intended to sell NUFC, stating that he had listened to the fans who "want him out".
[2] A backdrop to the demonstrations was a general feeling of disorganisation through lack of a common voice, resulting in various competing and conflicting ideas of how to protest against the club.
Fans were also seeking to correct the perceived inaccurate and stereotypical depiction of their aims and intentions by sections of the national media,[4] such as unrealistic expectations and demands while claiming to be working towards a seat on the board.
[7] The meeting was held in the Tyneside Irish Centre opposite the Gallowgate End of St James' Park, home stadium of NUFC, attended by a "few hundred" fans.
[5] The meeting sought comments from the floor, and was attended by an invited speakers panel made up of John Gibson, Malcolm Dix and Colin Whittle.
NUSC made their first official statement through this committee on 19 September 2008 on a newly launched website, which also contained a registration form for prospective members to register their interest in the group.
[citation needed] NUSC also published a "NUFC Christmas Tale" on their website, which was a satirical poem about Mike Ashley and his "Cockney Mafia".
On 26 March 2009 NUSC released a press statement entitled "All Together Now" as a rallying cry for supporters to get behind the team in an effort to stave off the immediate threat of relegation from the FA Premier League.
Following the appointment of Alan Shearer as caretaker manager until the end of the season, the local paper, the Evening Chronicle gave its support to the slightly renamed "Al Together Now" campaign.
"[20] It was decided that the initial NUSC interim committee would remain in place until June 2009, at which point, elections would be held on a one member, one vote basis.
NUST Board members volunteer their time without any claim for expenses or payment, there are some unavoidable costs associated with running the organisation efficiently.
These include fees for essential services such as admin platforms, accountancy, website hosting, elections and PayPal transactions Join The Trust Here NUST holds regular meetings in pubs and social clubs throughout the North East of England.
Examples of local achievers include three teenagers who formed their own junior Newcastle United supporters club, charity fundraisers, and a youth football coach.
[24] Prior to the takeover of NUFC in October 2021, NUST members raised £200,000 with a view to fans owning a portion of shares in the club.