It is responsible for managing the importation, sale and distribution of beverage alcohol and recreational cannabis within the province.

Each year, NLC engages in the manufacture of alcoholic beverages through its co-packing division Rock Spirits,[5] blending and bottling over 350,000 cases of spirits.

Products blended and bottled by the Corporation include dark rums (including Newfoundland Screech), amber rum, gin, brandy, two Canadian whiskies and two vodkas including Iceberg Vodka and Crystal Head Vodka brands.

Much of this product, especially Screech and Iceberg Vodka, is manufactured for export and thus provides an additional source of revenue for the provincial government.

NLC also operates in partnership [6] with the provincial Government Services Centre and enforcement agencies to ensure compliance with the Acts and Regulations pertaining to the sale, transportation and distribution of beverage alcohol within the province.