[1][2][3][4][5] At its inception during the college's annual January 1976 Winter Carnival, a student exclaimed that Paul Newman once said "24 hours in a day, 24 beers in a case.
[8] At Bates, Newman Day occurs on the Friday of Winter Carnival, although other schools have opted to celebrate on April 24.
In a speech to college students that was profiled by a magazine, Newman stated:24 hours in a day, 24 beers in a case.
[12]The tradition was officially debuted on the campus of Bates College in Lewiston, Maine, during the January 1976 Winter Carnival by students participating in the day's events.
[9] During this time, the participant is not allowed to sleep and is not allowed to "boot" (throw up), or else the amount of beer consumed is "reset" to zero and they must begin the challenge again (i.e., if someone were to throw up at 11:50 pm, should they choose to complete the activity, they would have to consume 24 beers in nine minutes or 540 seconds).
In April 2004, he took out a page in The Daily Princetonian, Princeton's college newspaper, to say that the quote was misattributed and to register his disapproval.
[9] During an interview with The New York Times, he stated that students at participating universities were free to do what they please, but they shouldn't use his name.