Currently more than 50 companies and organizations from the news industry are members of the IPTC, including global players like Associated Press (AP), Agence France-Presse (AFP), Deutsche Presse-Agentur (dpa), BBC, Getty Images, Press Association (PA), Reuters and The New York Times.
To achieve this technical standards are developed to improve the management and exchange of information between content providers, intermediaries and consumers.
The Extensible Metadata Platform (XMP) has largely superseded IIM's image file header structure, but the properties of the IPTC Core are synchronized between the technical structures of XMP and IIM by a vast majority of imaging software.
Using XML and the W3C's model for the Semantic Web, in 2008 IPTC launched a new series of standards that feature modular construction and many opportunities for embedding metadata.
This allows developers to build applications that use only the parts of the IPTC NewsML-G2-Standards that are required by the customer, and that reduce programming costs by re-using XML and metadata modules.
Translations of the Media Topics vocabulary are available in 12 languages and language variants:[5] American English (en-US), Arabic (ar), Brazilian Portuguese (pt-BR), British English (en-GB), Danish (dk), French (fr), German (de), Norwegian (no), Portuguese (pt-PT), Simplified Chinese (zh-Hans), Spanish (es) and Swedish (se).
NewsML 1 is an XML standard developed by the IPTC to provide a media-independent, structural enveloping framework for multi-media news.
The format covers the data interchange by APIs and documents in content management systems like search engines.
It defines a data model for embedding machine-readable publishing metadata in web documents and a set of suggested implementations.
SportsML is an XML news exchange standard for sharing sports statistics in a concise, unambiguous way.
It is a close relative of the Newspaper Association of America North American standard ANPA-1312, and uses similar control and other special characters to create a file that can be used to drive computerized news editing systems, photo typesetters or even teleprinter machines.