It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S.[1] and is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems) that control almost all the in-store ads and grocery coupons in the United States.

Checkout 51 provides consumers with a digital means of performing coupon redemptions through smart phone enabled receipt scanning technology.

[13] News Marketing Canada was created in 1995 through the merger of two separate Canadian FSI companies and today publishes the coupon inserts, SmartSource Magazine and UtiliSource, the French-language version.

[20][21][22][23] Each November since 2011, News America Marketing has published a special edition of SmartSource Magazine featuring Wounded Warrior Project's "Believe in Heroes" campaign.

[29][30] In March 2006, a News America Marketing coupon insert competitor, Valassis Communications, settled FTC charges that it had attempted to induce News America Marketing to collude on pricing by signing a consent decree that barred Valassis from engaging in, or attempting to engage in, future anticompetitive behavior.

[29] In late 2011, the District Court of Atlanta granted a permanent injunction prohibiting Robert Emmel, a former News America Marketing executive, from sharing News America Marketing's confidential information and found that Emmel was not a whistleblower and was therefore not entitled to whistleblower protection under the Dodd-Frank Act, as he had claimed.

In the court's ruling, it stated that far from harassing, or acting in a retaliatory manner towards him, News America Marketing “actually assisted Emmel in obtaining new employment after it terminated him.”[44]