The service expanded into telephone market under UTV Talk in August 2004 and also provided broadband and fibre optic packages for Northern Ireland, the Republic and the rest of the UK.

The company also set up an online car dealership UTV Drive, created in partnership with Abbey Insurance, which was sold in 2014.

In 2005, the group also launched its first station, U105, which broadcasts to the Belfast area, and purchased Juice FM in Liverpool.

With the expansion, turnover increased, with 2005 being up 46% on 2004, pre-tax profits rising by 12%, and employment up by 500 people to more than double the figure in the previous year.

The change was approved at an extraordinary general meeting on 19 September and came into effect on 15 October 2007, with shareholders receiving a 1:1 exchange of stock from the old to new company.

[10] After the details were expected to be finalised before the end of January, the deal was put on hold and then called off by SMG on 28 February 2007.

The station produces some home-grown programming, including the twice-nightly national news programme Ireland Live.

[15] On 30 June 2016 Rupert Murdoch's News Corp announced an agreement to purchase the company for all-cash worth between $220–296 million.

Wireless Group also owns the digital agency Zesty and the internet hosting provider Tibus.