Ltd.[5] Earlier the channel operation was being carried out from Laxmi Studio in Film City, Noida.

The National Hindi language channel aims to cut through the chaos and offers news to the upwardly mobile Indian middle class in an interesting, engaging and interactive manner without any exaggeration or shrillness attached to it.

Launched in Oct 2015, News World India has been able to carve a niche for itself with its classy, sensitive programming.

A distinguishing feature of the channel is the amount of international coverage offered which is necessary for an increasingly globalised world.

[10] Ajita Jain joined as an Executive Editor and relaunched the channel successfully in September 2018 as a part of her second innings.