Newspoll

Pyxis is founded by the team led by Dr Campbell White, who redesigned Newspoll's methodology as former APAC Head of Polling at YouGov from 2019-2023.

[2] Until May 2015, Newspoll was a market research and polling company, part owned by News Corp Australia.

[3] In August 2023, the contract to administer Newspoll was granted to Pyxis Polling & Insights.

Newspoll was established in 1985 as a joint venture between News Limited and Yann Campbell Hoare Wheeler, which later was purchased by Millward Brown during the 1990s.

In 2015 this company was wound up with The Australian announcing that henceforth Newspoll would become a polling brand administered by Galaxy.

[5] In the first major test of this methodology, Newspoll conducted by Galaxy Research was the most accurate national published poll at the 2016 Australian Federal Election.

[7] Since this change, Newspoll has been consistently accurate, being ranked as the top pollster at six out of seven elections since 2020 by respected Australian Psephologist Dr Kevin Bonham, including having the final 2PP within 1% of the actual results in the Federal, South Australian, Victorian and NSW state elections as well as - the first election conducted under Pyxis - the referendum on the Voice for Aboriginal and Torres Strait Islander Australians.

Bob Hawke's highest approval rating was 62% (24–26 Jan 1986), but Newspoll did not poll until over two years after he became prime minister.

Note: The lists below show the Opposition Leaders with the highest and lowest career ratings.

They are Andrew Peacock (19–21 May 1989), John Hewson (11–13 March 1994) and Simon Crean (28–30 November 2003).

Two party preferred polling between the 2004 election and 2007 election by Newspoll 1993–2007 Archived 3 March 2016 at the Wayback Machine (as published in The Australian newspaper), ACNielsen 1996–2007 Archived 27 June 2006 at the Wayback Machine (as published in Fairfax newspapers), Roy Morgan 1996–2007 and Galaxy 2004–2007 .
Preferred prime minister polling between the 2004 election and 2007 election by Newspoll 1987–2007 Archived 3 March 2016 at the Wayback Machine (as published in The Australian newspaper) and ACNielsen 1996–2007 Archived 27 June 2006 at the Wayback Machine (as published in Fairfax newspapers).