NextUp also hosts a variety of 'shorts' which are 10 minute clips aimed at giving viewers a taste for the comedian and their show.

NextUp was founded in the UK in November 2016 by Daniel Berg, Sarah Henley and Kenny Cavey, the owners of YouTube channel and live comedy night ComComedy.

[6][7] In 2017 the company secured £230,000 (US$297,000) in its latest investment round,[8] and signed deals with both Amazon Channels[6][9][10] and Virgin Atlantic to broadcast their specials on the airline's in-flight entertainment.

This partnership let viewers discover exclusive sets from both famous acts and rising stars such as Ed Byrne, Miles Jupp and Maisie Adam – all without leaving their sofa.

[13][14][15] Beginning January 2023, select NextUp Comedy shows are also available on ITVX including Anna Mann, Jason Byrne, Lost Voice Guy, and many more.

The company highlighted that pandemic and accessibility concerns created a desire for alternative forms of watching stand-up shows.

The full streaming lineup included Mark Watson, Harriet Dyer, Patrick Spicer, Arthur Smith, Brennan Reece, the Chortle Student Comedy Awards, Christopher Bliss, Chris Turner, Christy Coysh, Conrad Koch, Esther Manito, Hal Cruttenden, Ignacio Lopez, Jack Tucker, Jake Farrell, Javier Jarquin, Jen Ives, Morgan Rees, NewsRevue, Nick Helm, The Oxford Imps, Pete Heat, Rajiv Karia, Rosie Holt, Schalk Bezuidenhout, Shelf, Sikisa, Tarot, Will Duggan, Yuriko Kotani, Fred MacAulay, Sean McLoughlin, Jamie D'Souza, Rob Rouse, All Killa No Filla Live, Showstopper!

The Improvised Musical, Jake Lambert, The Comedy Arcade, Finlay Christie, Celya AB, Tom Rosenthal (actor), Shazia Mirza, and Justin Moorhouse.

[24] NextUp Comedy streamed and moderated over 15 stand-up shows throughout the month including No More Jockeys, Sarah Keyworth, Bilal Zafar, Laura Lexx, and more.