The first season of Next Great Baker was televised from December 6, 2010, to January 24, 2011, on TLC.
During this season, the last contestant standing would win $50,000 cash, a Chevrolet Cruze and an apprenticeship at Buddy's bakery, Carlo's Bake Shop in Hoboken, New Jersey.
Near the end, Buddy enters the kitchen from his office, saying "This is gonna get ugly!
", only to be clobbered in the face by a piece of cake.
Portions of the opening were also used in promos for the series; the early promos leading up to its premiere also included The Archies' Sugar, Sugar in the background.