It follows designers from around the world as they compete for the chance to win $250,000 and debut a collection on luxury fashion retailer site Net-a-Porter.
[2] Nevertheless, it was announced on the series’s Instagram that the show would have a second season that would feature Tan France and Gigi Hadid.
[4] The show was announced in May 2019, with co-hosts Alexa Chung and Tan France attached, as well as stylist Elizabeth Stewart and Instagram's Eva Chen as judges.
[7] According to an interview with PinkNews, Chung and France met at a Victoria Beckham party during London Fashion Week.
In a statement to Variety, Netflix's vice president of unscripted originals and comedy specials Brandon Riegg explained why it made sense for the company to venture into the fashion competition series category:[9]Fashion is something that is really appealing and relatable, and so it made sense for us to get into that space considering our viewers around the world ...
It is also an opportunity to gauge the fashion enthusiasm of fans and showcase some amazing talent and stories [from designers], the struggles and the victories, and help them elevate their own brand to the next level through the show.Riegg also discussed the importance of the show's global casting:[9]“One of the core tenets of our approach to programming is having diversity, and diversity comes in lots of different forms; obviously we are a global platform ...
A fully-stocked fabrics and notions “closet” is adapted for each challenge, and producers will get any item that is needed outside of the supplies provided.
The bulk of the pre-runway show is an overview of the contestants' designing and construction process, typically over two work days.
Military clothing has had an undeniable impact on fashion, inspiring garments such as bomber jackets, cargo pants, jump suits and camouflage and the judges asked the contestants to pull inspiration from military uniforms in a way that honours its intended purpose but still makes it fashion.
Denim is one of the most worn fabrics in the world, and makes arguably the most personal statement, being fashioned into everyday wear, work clothes and more.
For the Grand Finale the last two designers are to show the judges everything they have to offer as they complete a full ten-piece collection in three days.
Daniel Fletcher uses the Bright Young Things as his inspiration; they were Bohemian aristocrats and socialites in 1920s London who threw elaborate fancy dress parties.