The studio became well-known beyond its Chinese-language audience in 2010, when it covered the revelations of Tiger Woods' extramarital affairs and the JetBlue flight attendant incident,[2] and participated in an online video "feud" with Conan O'Brien.
[3] It collaborated with The Daily Show with Jon Stewart in creating a satirical depiction of the Wedding of Prince William and Catherine Middleton.
[4] For the first study, an experiment with 153 college students as participants was conducted to compare the perceived credibility of news reports with and without melodramatic animation.
[5] Seven motives were identified, which included social interaction, relaxation, information-seeking, entertainment, pastime, interpersonal learning and companionship, for viewing such animated-news videos.
[6] Mark Simmons, a spokesperson for Next Media Animation, also sent a letter to Gawker (one of the sites that hosted the initial video) which they republished in full.