As a writer, she focuses on topics related to women in Mormonism (Church of Jesus Christ of Latter-day Saints).

Her mother, Ariel Bybee McBaine, was a singer with the Metropolitan Opera and became known at the Met for her performance as Jenny the whore in Rise and Fall of the City of Mahagonny when she replaced Teresa Stratas on very short notice.

As a newlywed after Yale, she moved to San Francisco, California and began working in public relations and marketing.

[2] In 2009 they settled in Salt Lake City, and McBaine became creative director at Bonneville Communications where she worked on the "I'm a Mormon" advertising project.

[14] She served as Chief Marketing Officer at Brain Chase Productions, maker of an online learning program for grade school students.