The song was released on May 4, 2019, through Rimas Entertainment, as the sixth single from his debut studio album X 100pre (2018).
It was written by Benito Martinez and Ismael Flores and produced by Tainy and La Paciencia.
This is a Latin trap song in which Bad Bunny raps about no longer being affected by a recent breakup, affirming he will move on by not thinking about it or taking action, thus becoming emotionally neutral.
It was directed by Jessy Terrero and stars Bad Bunny and Dominican model Anyelina Sanchez.
In addition, he assured fans that the bunnies "were treated ethically and under the care by experts and that I would have never continued with the production if I was not confident that the animals would not be harmed.