[citation needed] In 2016, Irving was one of four military leaders to serve as coaches on the reality show American Grit with John Cena.

[5][6][7] Starting in August 2017, Irving began appearing as a recurring guest on the popular firearm YouTube channel, Demolition Ranch.

He has also made appearances on other YouTube channels such as, LunkersTV, Insider and VladTV[citation needed] He also served as an on-set advisor for Doug Liman's 2017 sniper film The Wall.

[citation needed] In 2015, he wrote and published with Gary Brozek The Reaper: Autobiography of One of the Deadliest Special Ops Snipers, a New York Times bestseller about his military career during the War on Terror.

[12] In late 2017 Irving revealed in a podcast that the miniseries has been scrapped, but a movie based on the book was in preproduction.