He also spent a spell at Aston Martin in the early 1990s whilst the company was under Ford ownership, overseeing the development and launch of the critically acclaimed DB7 model and switch from manufacturer of handbuilt-only vehicles at the traditional Newport Pagnell site to a higher-volume producer at a new factory operation at Bloxham.

Following this spell at Aston Martin, he returned to Ford in 1995, taking over as director of Service Engineering within the Customer Service Division, his time there being most noticeable for an early television appearance in a combative appearance opposite Anne Robinson on the BBC's Watchdog programme, robustly defending Ford's handling of a safety recall campaign for brake servo assist pumps in its diesel car range.

Within four months of his appointment, Prodrive Automotive Technology had a full order book for 2001 and major steps had been taken to grow the company in the UK and beyond with the acquisition of the Tickford Group.

A similar car was entered by Fry for Subaru in the North American SCCA ProRally Championship and Mark Lovell became drivers Champion.

The story of 2009 is told in a book ‘Survive Drive Win’ co-authored by Fry and ex-Times journalist Ed Gorman.

[3] In 2023 Fry was successful with McLaren Applied and Greybull in taking ownership of Dutch e-bike manufacturer VanMoof and Italian solar inverter experts Fimer.