Nicorette
Developed in the late 1970s in Sweden by AB Leo [sv] in the form of a chewing gum, Nicorette was the first nicotine replacement product on the market.
[3][7] Nicotine replacement products including gum and transdermal patches are on the World Health Organization's List of Essential Medicines.
[10] Prior to 2005, nicotine products in Britain were only licensed to "assist smokers who were making an immediate and complete quit attempt".
[11] Nicorette products in the UK are indicated to: The products are intended for adults and children over 12 years of age as well as pregnant and lactating women[12] (it has been concluded that "the use of NRT in pregnancy does not give undue concern and any harm caused by nicotine replacement must be compared with that caused by continued smoking – which is extremely harmful to both the woman and her child".
[15] In 2013, the US Food and Drug Administration (FDA) stated that the contraindication concerning usage of nicotine replacement therapy products while smoking is no longer valid.
[16] The FDA approved labeling for Nicorette products with a warning concerning pregnancy and breastfeeding: "This medicine is believed to be safer than smoking.
[25] The Nicorette brand started with a nicotine gum developed in Helsingborg (Sweden) by the company Leo AB, later part of Pharmacia & Upjohn.
It was the first product for nicotine replacement therapy[1] and gained its inventor, Ove Fernö, titles like "the founding father of modern pharmacotherapy for smoking".
He and his colleague Stefan Lichtneckert noted how submariners and aviation crews switched from cigarettes to chewing tobacco and snus when smoking was not possible.
Fixing the nicotine to an ion exchange resin and putting that in a chewing gum to enable the chewer to control the rate of release—that is an invention".
His findings were presented at the Second World Conference on Smoking and Health in London[9]: 146 and were published in 1973, in the journal Psychopharmacologia together with an article by Fernö.
[35] In 1996, the FDA approved the switch of Nicorette gum and the NicoDerm CQ transdermal nicotine patch to over-the-counter status in the US.
[35] At the end of November 2010, Nicorette introduced QuickMist 1 mg mouthspray,[25] which provides more rapid absorption of nicotine than lozenges or gum.
[43] In January 2011, Nicorette UK launched the ActiveStop mobile app for iOS featuring target setting, a wish list, distractions, achievement sharing, information and games.
[44][45] Nicorette has been sponsoring yacht racing since 1993[46] when it partnered with Ludde Ingvall, a Finnish-Australian sailor who started a non-smoking team in 1991.
[46] The tobacco companies were ousted from land-based sports due to legislation that stopped them from promoting themselves in other sports… They all realized that yachting is in international waters, under a totally different legal framework, and they all started to sponsor yachts… I was absolutely furious when yachts (with names of tobacco companies) started arriving on the scene… I thought it was unfair that they were using my sport.
In 1997, the yacht broke the Transatlantic mono-hull record, covering the route from New York City to Lizard Point (Great Britain) in 11 days 13:22.58.
During the 90s Nicorette (GlaxoSmithKline) sponsored Dennis Vitolo (ex-smoker) in Payton Coyne Racing[51] and The Grand Prix of Miami.
