The NightOwl, established by Don Halliwell and Rod Craig, opened in 1975 in the Brisbane suburb of Auchenflower.

Store livery was modernised, multiple-site franchisees were encouraged within the business and investment in training was increased.

As part of a strategy to increase growth dynamically, Think Convenience has re-introduced the company store method of expansion used extensively by Retail Services and discontinued by David Hodge.

In order to facilitate the development of new regions and states, company-owned and operated stores were established.

Once established in this new area, NightOwl can then encourage franchising using company stores as examples of the business system.