As part of the Quantified Self movement, the FuelBand allows its wearers to track their physical activity, steps taken daily, and amount of energy burned.

Nike+ relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, can be shared with friends, or can be used to engage others in competition.

[3] Battery Life: 8 days The FuelBand became available for pre-order for U.S. customers online at NikeStore.com on January 19, 2012,[4] and was officially released in the U.S. at select Nike stores on February 22, 2012.

[10][11] A consumer on Twitter timed one of the pre-order periods to be exactly 4 minutes before all FuelBands were sold out and Nikestore.com was overloaded due to customer traffic.

The Nike+ web community allows product owners to create an online profile where they can showcase their personal statistics, such as how many goals have been met, how many steps have been taken, and how many NikeFuel points have been amassed.

Michael Kim, who specializes in designing software to influence behaviours, critiques the FuelBand as not being sustainable in the long haul, saying, "Points and badges do not lead to behavior change.

These statistics suggest that self-empowerment and action taking, in regard to health, is becoming a much more accepted behavior norm, instead of a small online community, like it has been in the past.

[23] Studies have shown that PHR users are over 65% more likely to follow up on recommended care or to act on the change that they desire, which indicates the potentially beneficial influences in behaviors of PHRs.

While the Jawbone comes in more colors, has a longer battery life of up to 10 days, tracks sleep, and has a vibrational feedback for inactivity, the Fuelband has an LED screen, Bluetooth connectivity, and improved web content including the proprietary NikeFuel.

The Fitbit trackers in a similar price range also offered many more features: such as flights of stairs climbed, sleep tracking, and silent alarms utilizing a built in motor.