[1] She served for two years in the Israeli Air Force[2] before attending Shenkar Fashion Institute in Tel Aviv.
Lotan notes publicly that her early life, having been raised by European parents in Israel, and military service have been important influences on her approach to design.
Military-style jackets quickly became Lotan’s trademark at her new company; and the brand has since evolved into producing a full range of women's clothing for all seasons.
[5] In 2006, Nili Lotan opened her first store in Tribeca New York where she combines her design studio with a retail space.
Notable celebrities known to wear Nili Lotan clothing include Paris Hilton, Sandra Bernhard, Liza Minnelli, Martha Stewart,[1] Selena Gomez, Kendall Jenner, Rihanna, Gigi Hadid, Gisele Bündchen, Natasha Poly, Gal Gadot, Gwyneth Paltrow, Demi Moore, Heidi Klum, and Kim Kardashian.