Currently an online-only enterprise,[citation needed] its Nine Magazine, Inc. print form reached a circulation of 20,000 and a subscriber-base throughout 43 states, the District of Columbia, and four Canadian provinces.[when?

][not verified in body] The name of the magazine is a reference to the Christian New Testament, specifically Paul's letter to the Galatians (5:22-23), which lists the nine characteristics said to be ways that the Holy Spirit contributes to a quality life:[1][verification needed] love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control.

[citation needed] With the economic conditions of the late 2000s,[4] Nine Magazine, Inc. began restructuring to improve upon its initial digital platform.

[citation needed][6] They note that by addressing the facts of important issues head-on, the magazine can dedicate its pages to promoting self-esteem, volunteerism, philanthropy, positive journalism and literacy for adolescent girls.

[3] They note that the philosophy seeks to engage the audience in the discussion of a topic without having conflicting messages in its advertising.