About 40 km (25 mi) northeast of Nashik, the town lies on the Nashik–Aurangabad Highway and has a station on the Mumbai–Nagpur section of the Central Railway.

Niphad Town is home to a number of Hindu temples dedicated to various deities, as well as to a Dargah and a few mosques.

Sugarcane is one of the most important agricultural products and the basis for a sugar refining and alcohol distilling industry, conducted at two co-operative sugar factories, the Niphad Sahakari Sakhar Karkhana in Bhausahebnagar and the Karmaveer Kakasaheb Wagh Sahakari Sakhar Karkhana in Kakasahebnagar.

Other major crops include onions, grapes, soybean, tomatoes and flowers, all exported internationally, as well as wheat, gram, and other vegetables and grains (pearl millet, sorghum, tur).

Vinsura, WIC, Vintage , Nipha Winery are involved in Wine tourism activities in the Niphad taluka.