The music was written by Robert Allen Deitcher, the lyrics by Al Stillman.
The most popular version was recorded by The Four Lads.
It was one of a large number of Stillman-Allen compositions that were recorded by the quartet.
The song is an ironic protestation of love, in which the lover rhetorically denies his devotion, but then continually undercuts and enfeebles the denial, until the exact opposite is conveyed.
This pop standards-related article is a stub.