The song was produced by Tom Rothrock and Jimmy Hogarth and received a positive reception from music critics.

The song is written about Kosovo war while Blunt was serving there with NATO peacekeepers.

[1][2] "No Bravery" featured a music video that was directed by Paul Heyes and was filmed on 11 February 2006 in The Far East.

In the video, Blunt is featured walking through a Kosovo war zone, reflecting on his army days and remembering events that made him into the man he is today.

The video also shows the death of a British soldier and the heartache of his family.