The Sugababes performed the song in November 2008 to promote the release of the New Xbox Experience, and at Ponty's Big Weekend in July 2009.

[1] Despite the announcement, the trio soon began work on the album, titled Catfights and Spotlights, which they eventually recorded within a matter of weeks and in between various festivals.

[2] The song was programmed collectively by Hulbert, Shave, Pebworth and Melvin Kuiters, mixed by Jeremy Wheatley and engineered by Dave Palmer.

[6] The following day, it was made available as a CD single, which consists of three remixes of the track and a cover version of Keane's song "Spiralling".

[14] Matthew Chisling of AllMusic noted that the song "[builds] on the recurring themes of enticing harmonies and vocal showcasing which are seen as the most dominant traits that the girls are showing off this time around".

David Balls of Digital Spy gave the song a two out of five star rating, and wrote, "in comparison to the majority of the group's singles, it's a half-hearted, bland and middle of the road offering that lacks the excitement of Sugababes at their best".

[9] The reviewer was also unfavourable of the sampling of "Yes It's You", which was noted as "giving the ladies' warblings a strange air of karaoke with the wrong lyrics" as a result of its resemblance to "I Want You Back".

[9] The writer concluded the review by stating that "things are just a little lacklustre; the trio's vocals are still strong, but missing the sass that made them famous".

[17] Popjustice considered the song to be "above average" but not the best track from the album,[18] while Fraser McAlphine of the BBC Chart Blog wrote that it "won't be the all-conquering pop superbeast that it could be".

[5] A positive response came from AllMusic writer Matthew Chisling, who considered the song to be a "show-stopping [number]" and stated that it "work[s] as shimmering displays of subtle strength".

[15] Virgin Media's Johnny Dee praised inclusion of the Motown beat, which according to him makes the song "feel retro and modern simultaneously.

[27] The Sugababes wore glamorous gowns and had large hair and long eyelashes for the video, which features twenty muscly men who are used as pieces of furniture.

"[28] The trio first performed the song in November 2008 to promote the release of the New Xbox Experience, as part of a set list that included their singles "Push the Button" and "About You Now".