"No Shelter" made its live debut on January 23, 1999, at a surprise club show at the Troubador in West Hollywood, CA.
[2] Released "during the lull between Evil Empire and The Battle of Los Angeles" the band's critics held that the song's placement "in one of the biggest summer movies of 1998...reeked of selling out and hopping in bed with the enemy.
Hall examined the song in his essay "No Shelter in Popular Music: Irony and Appropriation in the Lyrical Criticism of Rage against the Machine".
A careful reading of the lyrics will reveal potent political attacks on the entertainment industry, the entirety of their rhetorical strategy is realized in the presence of this song on the soundtrack of Godzilla.
Rage lyrically appropriates the soundtrack and utilizes the streamlined functioning of the corporate promotion to advance criticism of Godzilla and Hollywood's consumption of audiences and their cultural identity.
Because the song was released for the 1998 film Godzilla, satirical "spoofs" of the movie's phrase "Size does matter" appear on billboards in the city scenes.
They are: Interspersed throughout is a montage depicting the Scottsboro Boys and the impending execution and death by electric chair of Sacco and Vanzetti, both historical examples of unfair trials.
Tom Morello's Fender Telecaster guitar can be seen sporting communist references such as the Peruvian 'Sendero Luminoso' or Shining Path in Spanish.
Among them are Steven Spielberg, Amistad, the VCR, Fourth Reich, Americana, Coca-Cola, Rambo, Nike, and the aforementioned Godzilla series.