Thau and his followers believed that The Jewish Home, then led by Rafi Peretz, and Tkuma, led by Bezalel Smotrich, hadn't sufficiently advanced Jewish values, particularly in the realm of opposition to LGBT rights, protection of the Shabbat as a day of rest, and the protection of the Orthodox conversion process.

[10] On 28 July, Noam and Otzma Yehudit agreed to run on a joint list for the September 2019 Israeli legislative election.

[25] The party advocates for what it terms "traditional family values", opposes abortion rights, same-sex marriage, and LGBT rights, and additionally supports stricter restrictions during the Sabbath and granting more authority to the Chief Rabbinate of Israel,[25] with Maoz stating in 2022 that Noam will "... introduce a fourth branch of government, the Chief Rabbinate".

In the video, a mother, father, and son go to vote on election day in September, and the family is bombarded with LGBT and Reform imagery.

[2] In 2022, Ynet reported that Noam was keeping a list of women advising the Gender Affairs Advisor to the Chief of Staff, as well as LGBT educators and members of the press.

[28][29] The lists drew criticism from public figures and politicians, including then-Prime Minister Yair Lapid.