The museum's permanent display includes many artifacts donated by Nobel Laureates, presented together with personal life stories.

[2] According to the manifesto of the museum, the intentions are to be a “reflecting and forward-looking and spirited memory of Nobel laureates and their achievements, as well as of the Nobel Prize and Alfred Nobel.” To achieve these aims, the museum offers exhibitions, films, theatre plays, and debates related to science; in addition to its bistro and shop.

Museum exhibitions feature prominent Nobel laureates such as Marie Curie, Nelson Mandela, and Winston Churchill.

One of the most popular items is Alfred Nobel's gold medal made in dark fair trade chocolate.

During 2011, the souvenir shop collaborated with the artist Artan Mansouri who made paintings that symbolized Nobel's life.