This place of worship, now the Basilica of Nuestra Señora del Carmen, served as a focal point for more settlers and is considered the foundational event of Nogoyá.

Every year, on July 16, the venerated image is taken out of the temple and carried by volunteers through the streets of Nogoyá, followed by thousands of pilgrims.

Other critical installations include a Molinos Río de la Plata mill, Nogopaint, and a microbrewery, Cerveza Nogoyá.

The completion of the Rosario-Victoria Bridge in 2003, which gave Nogoyá a direct highway link to Rosario, further bolstered the city's economy.

Additionally, Nogoyá has gained recognition as the hometown of Emilia Mernes, a prominent singer and actress whose international success has brought cultural attention to the city.