In 1995 he founded the digital music CD-ROM magazine, Undercover, with Australian photographer and domestic partner, Ros O'Gorman (1960–2018).
[1] From 2004 to 2007 he was the Australian and Senior Vice President of Media and Content for Roo Group in New York City.
[2][6] In July 2006 The Age's EG Guide provided a listing of "the 15 most amazing music sites on the web" with Undercover at No.
[1][7] In September 2011 Cashmere and O'Gorman founded The Noise Network together with its music news and interviews channel, Noise11.com.
[8] Cashmere has appeared on Australian television, commenting on the music industry, providing biographies or obituaries.