Originating in 2007, this outdoor festival was initially located in the middle of the San Francisco Bay, and has featured artists such as Outkast, Beck, Atoms for Peace, LCD Soundsystem, Deadmau5, Public Enemy, and The National.

Noise Pop serves as the talent buyer for San Francisco venues Swedish American Hall and Cafe du Nord.

[7] The festival typically showcases indie and electronic music, with past headliners including Outkast, LCD Soundsystem, The National, Beck, and the XX.

[8] Acquired by Noise Pop in 2012, DoTheBay is an entertainment website based in the San Francisco Bay Area that provides information about upcoming events.

[9] In December 2014, Noise Pop announced the reopening of the Swedish American Music Hall and assumed responsibility for live event curation.