NoiseTrade was a global online audio and book direct-to-fan distribution platform.

It enables its users to upload original music and books and give away for free without digital rights management to anyone who provides at least an e-mail address and zip code.

After attendance at his shows had increased dramatically he decided other artists could benefit from the same idea.

He decided that the data would be more valuable than money made selling digital albums.

[3][4] Artists upload music with their free account, and then anyone can download ZIP files of mp3 and album art, only requiring an e-mail address and zip-code or country code for an opt-in newsletter from the artist.