He regularly won prizes in battles, and the group "Protivo Gunz" toured Moscow and performed in clubs, bars, and outdoor areas.

Noize MC was invited by the organizers to become a judge and presenter at another large street festival, called "Snickers Urbania".

In summer 2006, Noize MC signed to "Respect Productions" as a solo artist, but continued to sing with the band "Protivo Gunz".

As the grand prize for winning "Urban Sound", Protivo Gunz was filmed in a low-budget video for "Pesnya dlya radioefira" (an old song from the solo repertoire of Ivan Alekseyev), which was shown on the TV channel "Muz-TV".

[citation needed] 13 April 2007 a contract was signed between Noize MC and Respect Productions, and the Russian subsidiary of Universal Music Group.

[citation needed] At the same time, Noize MC won the largest Russian Internet competition – "7th official hip-hop battles portal Hip-Hop.Ru", which took place from October 2006 to April 2007.

In the autumn, Noize MC's work was widely broadcast on radio stations and music channels, taking 10th place of "100 Best Songs MTV-2007.

"[citation needed] In the summer of 2007, Ivan Alekseyev starred in a leading role in the project production center Pavel Lungin – the movie "Rozygrysh", a remake of the 1976 popular picture of Vladimir Menshov.

Ivan played Igor Glushko, a senior in high school and young musician, who moved to Moscow from the Tyumen region after the death of his parents.

[citation needed] On 19 November 2021, Ivan released his ninth studio album titled Exit to City.

The cover art was created by the contemporary artist Dima Rebus, known for his work with watercolor, rainwater, and chemical solutions.

In February 2010, the car of the Lukoil Vice President Anatoly Barkov collided with a Citroën on the Leninsky Avenue near the Gagarin Square in Moscow.

[9] Upon his return to Russia, more than 60% of his upcoming shows were subsequently cancelled by concert promoters following pressure from local authorities, while a number of the remaining were disrupted by unexpected police drug raids and fake bomb searches; the band also had trouble rescheduling events or finding alternative venues.

"[11] In March 2022, one month after the start of the Russian invasion of Ukraine, Noize MC performed in Berlin at the Sound of Peace Event at the Brandenburg Gate, a solidarity alliance of cultural workers and prominent people.