It had a very simple design and came in light blue, yellow and red with a small monochromatic LCD screen.

The Nokia rinGo was designed to be easy to use straight out of the box and was cheap to buy,[3] due to special mobile carrier tariffs.

[4] An ETACS version of the rinGo with minor design changes (NHX-2NE) was launched in 1997 for the Austrian market by Mobilkom Austria.

The phone had a big oval shaped button for accepting and rejecting calls, and was thinner and available in a variety of colours.

However it gained a negative reputation and in Sweden earned the nickname "bimbo phone", leading to low sales.